The Labatt Breweries of Canada and Live Nation recently announced that the Molson Canadian Amphitheater, located in the southern tip of downtown Toronto’s Entertainment District, will immediately be renamed Budweiser Stage following a partnership formed between the major beer conglomerate and the giant entertainment conglomerate. Fans will certainly recognize the similarities between the Canada-based beer company and the now European-based former-American beer company. As many as 16,000 people can enjoy live entertainment at the spot, including concerts of all kinds between the months of May and September.
Why The Change
Toronto has a handful of esteemed outdoor music venues, but none of them are bold enough to open during the winter months when white powder is falling down upon the glorious Canadian metropolis. A roof that extends 60 feet above the stage and is fortified with an array of strong metal beams is able to cover almost 6,000 people from the elements, but another 10,000+ are underneath the skies as they turn from late afternoon to evening and night during highly-anticipated performances every year.
The size of the venue and the intimacy of it keeps it from being one of those mega amphitheaters that packs in crowds of unfathomable sizes. Folks who do not have a great view of the band performing in the middle of the stage will be able to supplement their visuals by way of high-definition screens that flank each side of the stage.
In terms of location, it would be difficult to find an outdoor entertainment venue more perfectly situated into a beautiful and appreciative city. Located in the west of the Toronto Island collection, Budweiser Stage is the centerpiece of its own little landscape that is bordered on a most every side by the waters of Lake Ontario. It is commonplace for fans from Hamilton, Buffalo and even Rochester, New York to make the journey by road and possibly fairy to the venue that attracts some of the best acts in modern-day music.
It is also quite commonplace for venues to be named after corporate interests. The first in North American professional sports to do so was Arco Arena in Sacramento, California in the mid-1980s. Since then, hundreds of venues have followed suit. Although the majority of the Budweiser Corporation was sold from the Busch family in St. Louis to a group of investors overseas, it continues to have among the biggest brand-name recognition in all of American society.
The venue initially opened to the public in early-summer of 1995, when soft rocker Bryan Adams worked his magical craft in front of sold-out-out audiences. It won a Best New Concert Venue award given out by a reputable entertainment magazine, and it continued to host some of the biggest names in the late-90s until the turn-of-the-century. In the years since, Budweiser Stage has not slowed down in terms of the frequency in which they bring big artists to the popular downtown Toronto venue.